Video satisfies plea deal with the pop star's management after 2009 crowd control incident at Roosevelt Field Mall.
Teen idol Justin Bieber is appearing in a new public service announcement about cyber-bullying.
Nassau County District
Attorney Kathleen Rice released the PSA Wednesday, during National Bullying Prevention Month, saying the video "represents a portion of a criminal settlement
with Bieber’s management companies" stemming from a crowd control
at Roosevelt Field Mall in 2009.
The PSA is available at www.stopbullyingli.org
and on YouTube
and will also be distributed on DVD to schools across Nassau County.
Rice said her office also created a website she says is geared towards educating and supporting students, parents and educators in their fight against cyber-bullying.
2011, Bieber’s record label, Island Def Jam Music Group, and his
manager’s company, Remster 3 LLC, pleaded guilty to safety violations, Rice said, after the companies’ roles in a promotional event at the mall that turned dangerous
after Bieber’s manager, Scooter Braun, defied law enforcement officials’
demands to immediately cancel the event for crowd safety reasons.
The county was also reimbursed $24,000 for costs
associated with the incident, including law enforcement and fire marshal response.
felt strongly that the companies should be held responsible for
refusing to help law enforcement resolve this dangerous situation,” said
Rice. “I saw an opportunity for something innovative that would be a
much larger benefit to the community than the companies just paying a
few hundred dollars in fines. Unusual cases often require innovative
solutions and I think we were able to find one here.”
In addition to the video, the
website also features information about New
York’s Dignity for All Students Act
, which went into effect in July, and requires each school to designate a specially trained Dignity
Act coordinator to handle reports of bullying.
student deserves a safe and supportive learning environment, but we
know that hundreds of thousands of kids skip school to avoid the torment
of bullying by their peers, and some have tragically taken their own
lives,” Rice said. “Bullying is a serious problem, and this PSA and
website are great resources for students, parents and educators to help
prevent, report and stop bullying online and in our schools.”
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