Paint Roosevelt Field Mall Red This Saturday

Paint the mall red this month in support of American Heart Month.

Roosevelt Field will host a Paint the Mall Red event on Saturday, from 12 to 3 p.m. in Macy’s Court. Activities will include makeovers performed by representatives from the Clinique, Elizabeth Arden, Este Lauder and Lancôme product lines at Macy’s; raffles and silent auctions; entertainment provided by KJOY 98.3 FM; and health tips from Long Island Blood Services.

A number of Roosevelt Field retailers are offering promotions and special deals in celebration of American Heart Month and Paint the Mall Red. The latest updates are available at www.rooseveltfield.com and on Roosevelt Field’s Facebook page, www.facebook.com/RooseveltField.

Heart disease is the number one health threat to women in the United States. To support the fight against heart disease, shoppers again will be able to purchase the Simon From the Heart Giftcard at the Guest Services counter at Roosevelt Field. For every Simon From the Heart Giftcard sold, Simon will pay $1 to the Foundation for the National Institutes of Health (FNIH) in support of The Heart Truth® Campaign, a national campaign for women about heart disease, which is sponsored by the National Heart, Lung, and Blood Institute.

The Simon From the Heart Giftcard is available in denominations ranging from $20 to $500, with an upfront purchase price of $3.95 per card, and is replaceable for free if lost or stolen.

“We’re thrilled to be able to participate in the Simon Paint the Mall Red celebration,” said Kristen Innvar, assistant director of mall marketing for Roosevelt Field. “We encourage local shoppers to purchase a From the Heart Giftcard during February and to come to the mall for our Paint the Mall Red event.”

In addition, one lucky shopper from amongst all entrants nationally will win a unique prize package through Simon’s “What’s Not to Love?” sweepstakes, which runs during the month. This enter-to-win prize package includes the choice of a designer dress worn in The Heart Truth Red Dress CollectionSM Fashion Show in New York City during Fashion Week. The winner will select from a Badgley Mischka dress (size 4) worn by Jennie Garth in the 2009 Red Dress Collection or a Tadashi Shoji dress (size 12) worn by Raven Symone in the 2010 Red Dress Collection.

The winner will also receive a three-day, two-night trip to Los Angeles to see Andrea Bocelli perform songs from his 1/29/13 release “Passione” at the Hollywood Bowl on June 8, 2013, along with a collection of 10 previously released Andrea Bocelli CDs and a $250 Simon From the Heart Giftcard. Air transportation, hotel and car service to the concert are included.

Shoppers may enter to win in a number of different ways including: text Red 74666, on-mall entry forms turned into the Roosevelt Field’s Guest Services area, and other means of entry. See official rules including all available means of entry at www.simon.com/whatsnottolove.

“Paint the Mall Red gives our properties the opportunity to promote healthy living and heart disease prevention among women, all in an environment they know and love – their local Simon mall,” said Lisa Bennett, assistant vice president at Simon Property Group.

Submitted by Pat Burson of Ryan & Ryan PR Inc.